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AA 620. Data Mining and Predictive Analytics. 3 Credit Hours.

This course will focus on applying data mining methodologies and predictive analytics tools to extract useful patterns from large bodies of data and on interpreting the results in order to take reasoned action to solve problems. Students will work with large data sets from organizations in several diferent domains and analyze the data using SAS Enterprise Miner. Topics covered include: introduction to data mining concepts, data mining applications, the data mining process, profiling and predictive modeling, decision trees, neural networks, cluster analysis, association analysis and text mining. Students will also be introduced to visualization techniques and applications. An emphasis in this course will be placed on segmentation strategies and techniques.

Certificate of Graduate Study in Business Analytics


...students must enroll concurrently in AA 610 and AA 620 during their initial term of...