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COMĀ 613. Communication, Persuasion, and Social Influence. 3 Credit Hours.

This course introduces graduate students to the study of social influence in communication. We will examine theoretical developments in social influence, considering their implications for message design, and source and channel selection. Special attention will be paid to understanding the validity of social influence theory for understanding persuasion outcomes in a variety of contexts. The theories addressed in this class posit important relationships about cognitive and societal processes. For communication scholars, these theories help to explain, predict, describe, and may be used to contribute to the outcomes associated with the design of various messages, the use of particular sources, and the selection of different channels to disseminate the messages. These will be the overarching areas of study in this course.