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COMĀ 614. Ethical Public Communication. 3 Credit Hours.

This course presents theories of Public Relations and its practice by business (both profit and non-profit), government, and any other type of organization, large or small. The emphasis is on learning the processes of developing, disseminating and measuring situation-specific, effective, and ethical informational pieces and/or campaigns targeted to the right audiences. The challenges and opportunities offered by traditional media, social and other "new" media will be addressed.