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COMĀ 618. Risk and Crisis Communication. 3 Credit Hours.

The need to assess, understand and implement an effective communication strategy following a risk or crisis event is becoming increasingly important in our society. Whether it is responding to and dealing with the fallout from an environmental disaster, determining how to warn the public about a potential health hazard, or addressing a crisis in an organization, the need for an effective communication plan and its successful implementation is high. This course will examine the many intricate parts in the process of risk and crisis communication and explore key factors that impact this process.