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COMĀ 631. Community-Based Campaigns and Public Health. 3 Credit Hours.

This course is designed to introduce theoretical and pragmatic views for the conduct of health campaigns that use a community-based approach. Students will examine theories linked to agenda-setting, uncertainty management, norms, and auhtority and control as frameworks to consider values that guide health communication. The ethical dilemmas that arise in decisions about planning, implementing, and evaluating communication in community-based health campaigns will be introduced and applied to our review of health communication theory, research, and practice. Community-based health campaigns target multiple audiences, use multiple communication channels, and target multiple health-related outcomes. A community-based approach to health campaigns demonstrates the interdisciplinary nature of Health Communication and illustrates why it has come to be viewed as an integral component of health promotion and health-care activities.