2017-2018

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MKTĀ 201G. Global Dimensions of Marketing. 3 Credit Hours.

This course exposes students to a systems- oriented approach to marketing that is both theoretical and applied. Students examine the major environmental forces that challenge the marketing manager today and, in the process, learn marketing methodology used in the field. Students explore topics like marketing research, buying behavior, segmentation, targeting, and Marketing Mix (product, distribution, promotion, and pricing). Although this course deals with common marketing concepts and problems, these topics are analyzed in a broader, international context.
Pre/Corequisites: ACG 203 or ISA 201G
Prerequisites: BSIB major, GFOB 100G and ECO 113 and ECO 114 and Sophomore standing
Session Cycle: Fall
Yearly Cycle: Annual.