International Business Major - Digital Marketing Concentration 2023-2024 Edition

Bachelor of Science in International Business Degree with a Digital Marketing Concentration Requirements:

 General Education Requirements 

International Business Students: Must take four courses with an international focus to complete the degree.


International Business Major Requirements - Digital Marketing concentration

International Academic Experience
International Study Abroad 2
International Business: Digital Marketing Concentration
MKT 312Marketing Research3
MKT 311Consumer Behavior3
MKT 381Digital Marketing3
MKT 412Marketing Policy and Problems3
MKT 481Digital Marketing II3
COM 352Writing for Social Media3
or MKT 461 Marketing Analytics
Business Core Requirements
ACG 203Principles of Financial Accounting3
ACG 204Principles Managerial Accounting3
FIN 201GGlobal Dimensions of Financial Management 43
or FIN 201 Financial Management
ISA 201GIntroduction to Global Information Technology and Analytics 53
or ISA 201 Introduction to Information Technology and Analytics
MGT 201GGlobal Dimensions of Operations Management 73
or MGT 201 Operations Management
MKT 201GGlobal Dimensions of Marketing 73
or MKT 201 Foundations of Marketing Management
IB 490International Business Practicum3
International Business Integrative Experience
FIN 368Multinational Finance3
IB 356International Business Management3
MKT 368International Marketing3
International Business Electives
Select two approved courses
Language Minor Requirement 3

A minimum of 18 credit hours is required for the concentration.

A minimum of 122 credit hours is required for graduation.


International Focus: Students must take four courses with an international focus to complete the degree.


Within the 122 credits comprising the program distribution, the equivalent of at least 12 semester hours of credit must be taken as international study abroad except for students on an F1 Visa.


International Business majors must complete a 12-credit language minor.


Or FIN 201 with IB program approval.


Or ISA 201 with IB program approval.


Or MGT 201 with IB program approval.


Or MKT 201 with IB program approval.