International Business Major - Digital Marketing Concentration

Bachelor of Science in International Business Degree with a Digital Marketing Concentration Requirements:

General Education Requirements

¹: ^{International Business Students: Must take four courses with an international focus to complete the degree.}

University Minor Requirements

Course List
International Academic Experience
International Study Abroad ²
International Business: Digital Marketing Concentration
Required Courses:
MKT 311	Consumer Behavior	3
MKT 312	Marketing Research	3
MKT 381	Digital Marketing	3
MKT 412	Marketing Policy and Problems	3
MKT 481	Digital Marketing II	3
Student must pick one (1) Marketing Elective from the list below:
MKT 360	Retail Management	3
MKT 363	Personal Selling	3
MKT 371	Advertising and Integrated Marketing Communication	3
MKT 382	New Product Development	3
MKT 461	Marketing Analytics	3
Business Core Requirements
ACG 203	Principles of Financial Accounting	3
ACG 204	Principles Managerial Accounting	3
FIN 201G	Global Dimensions of Financial Management ⁴	3
or FIN 201	Financial Management
ISA 201G	Introduction to Global Information Technology and Analytics ⁵	3
or ISA 201	Introduction to Information Technology and Analytics
MGT 201G	Global Dimensions of Operations Management ⁷	3
or MGT 201	Operations Management
MKT 201G	Global Dimensions of Marketing ⁷	3
or MKT 201	Foundations of Marketing Management
IB 490	International Business Practicum	3
International Business Integrative Experience
FIN 368	Multinational Finance	3
IB 356	International Business Management	3
MKT 368	International Marketing	3
International Business Electives
Select two approved courses
Language Minor Requirement ³

A minimum of 18 credit hours is required for the concentration.

A minimum of 120 credit hours is required for graduation.

¹: International Focus: Students must take four courses with an international focus to complete the degree.
²: Within the 120 credits comprising the program distribution, the equivalent of at least 12 semester hours of credit must be taken as international study abroad except for students on an F1 Visa.
³: International Business majors must complete a 12-credit language minor.
⁴: Or FIN 201 with IB program approval.
⁵: Or ISA 201 with IB program approval.
⁶: Or MGT 201 with IB program approval.
⁷: Or MKT 201 with IB program approval.