International Business Major – Marketing Concentration 2023-2024 Edition

Bachelor of Science in International Business Degree with a Marketing Concentration Requirements:

 General Education Requirements

International Business Students: Must take four courses with an international focus to complete the degree.

International Business Major Requirements - Marketing Concentration

International Academic Experience
International Study Abroad 2
International Business: Marketing Concentration
MKT 311Consumer Behavior3
MKT 312Marketing Research3
MKT 412Marketing Policy and Problems3
Three Marketing Electives 3,4
Business Core Requirements
ACG 203Principles of Financial Accounting3
ACG 204Principles Managerial Accounting3
FIN 201GGlobal Dimensions of Financial Management 53
or FIN 201 Financial Management
ISA 201GIntroduction to Global Information Technology and Analytics 63
or ISA 201 Introduction to Information Technology and Analytics
MGT 201GGlobal Dimensions of Operations Management 73
or MGT 201 Operations Management
MKT 201GGlobal Dimensions of Marketing 83
or MKT 201 Foundations of Marketing Management
IB 490International Business Practicum3
International Business Integrative Experience 9
FIN 368Multinational Finance3
IB 356International Business Management3
MKT 368International Marketing3
International Business Electives
Select two approved courses6
Language Minor Requirement 10

 A minimum of 18 credit hours is required for the concentration.

A minimum of 122 credit hours is required for graduation.


Must include four courses with an international focus.


Within the 122 credits comprising the program distribution, the equivalent of at least 12 semester hours of credit must be taken as international study abroad except for students on an F1 Visa.


Must include one 400-level elective.


Can include MKT 368 from I.B. Integrative Experience.


Or FIN 201 with IB program approval.


Or ISA 201 with IB program approval.


Or MGT 201 with IB program approval.


Or MKT 201 with IB program approval.


3 credits from the concentration can be satisfied by MKT 368.


International Business majors must complete a 12 credit language minor.