Bachelor of Science in Business Administration: Marketing Concentration
Marketing Concentration Curriculum Requirements
| First-Year Gateway Experience | ||
| Global Foundations of Character and Leadership | ||
| Global Foundations of Organizations and Business | ||
| Writing Workshop | ||
| Bryant IDEA: Innovation and Design Experience For All | ||
| Marketing Concentration | ||
| Consumer Behavior | ||
| Marketing Research | ||
| Marketing Policy and Problems | ||
Three Marketing Electives 1 | ||
| Business Core Requirements | ||
| Principles of Financial Accounting and Principles Managerial Accounting | ||
| Business Policy | ||
| Financial Management | ||
| Introduction to Information Technology and Analytics | ||
| The Legal Environment of Business | ||
| Management Principles and Practice | ||
| Operations Management | ||
| Foundations of Marketing Management | ||
| Liberal Arts Core Requirements | ||
| Microeconomic Principles | ||
| Macroeconomic Principles | ||
| Introduction to Literary Studies | ||
| Mathematical Analysis | ||
| Statistics I | ||
Two Humanities Survey Courses | ||
| Liberal Arts Distribution Requirements - Modes of Thought 2 | ||
Two Social Science Modes of Thought | ||
One Historical Mode of Thought (Upper Division) | ||
One Literary Mode of Thought (Upper Division) | ||
Two Scientific Modes of Thought 3 | ||
| Liberal Arts Elective | ||
One Elective | ||
| Liberal Arts Minor Requirement | ||
Four Courses (selection is made from a variety of liberal arts disciplines) 4 | ||
| Open Electives | ||
Five Electives | ||
| 1 | Must include one 400-level elective. |
| 2 | 3 credits from the required liberal arts minor may be applied to this distribution. |
| 3 | Include 1 Lab Science. One science course must be at the 300 or 400 level. |
| 4 | Some minors require more than 12 credits. |
122 credits required for graduation