Bachelor of Science in Business Administration: Marketing Concentration
Bachelor of Science in Business Administration Degree with a Marketing Concentration Requirements:
Marketing Concentration Curriculum Requirements
Marketing Concentration | ||
MKT 311 | Consumer Behavior | 3 |
MKT 312 | Marketing Research | 3 |
MKT 412 | Marketing Policy and Problems | 3 |
Three Marketing Electives 1 | 9 | |
Business Core Requirements | ||
ACG 203 | Principles of Financial Accounting | 3 |
ACG 204 | Principles Managerial Accounting | 3 |
BUS 400 | Business Policy | 3 |
FIN 201 | Financial Management | 3 |
ISA 201 | Introduction to Information Technology and Analytics | 3 |
LGLS 211 | The Legal Environment of Business | 3 |
MGT 200 | Management Principles and Practice | 3 |
MGT 201 | Operations Management | 3 |
MKT 201 | Foundations of Marketing Management | 3 |
A minimum of 18 credit hours is required for the concentration.
A minimum of 120 credit hours is required for graduation.
- 1
Must include one 400-level elective.
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