Bachelor of Science in Business Administration Degree with a Digital Marketing Concentration Requirements:
General Education Requirements
Digital Marketing Concentration Curriculum Requirements
| Digital Marketing Concentration | ||
| MKT 311 | Consumer Behavior | 3 |
| MKT 312 | Marketing Research | 3 |
| MKT 381 | Digital Marketing | 3 |
| MKT 412 | Marketing Policy and Problems | 3 |
| MKT 481 | Digital Marketing II | 3 |
| COM 352 | Writing for Social Media | 3 |
| or MKT 461 | Marketing Analytics | |
| Business Core Requirements | ||
| ACG 203 | Principles of Financial Accounting | 3 |
| ACG 204 | Principles Managerial Accounting | 3 |
| BUS 400 | Business Policy | 3 |
| FIN 201 | Financial Management | 3 |
| ISA 201 | Introduction to Information Technology and Analytics | 3 |
| LGLS 211 | The Legal Environment of Business | 3 |
| MGT 200 | Management Principles and Practice | 3 |
| MGT 201 | Operations Management | 3 |
| MKT 201 | Foundations of Marketing Management | 3 |
A minimum of 18 credit hours is required for the concentration.
A minimum of 122 credit hours is required for graduation.