Bachelor of Science in Business Administration: Digital Marketing Concentration 2023-2024 Edition

Bachelor of Science in Business Administration Degree with a Digital Marketing Concentration Requirements:

General Education Requirements

University Minor Requirements

Digital Marketing Concentration Curriculum Requirements

Digital Marketing Concentration
MKT 311Consumer Behavior3
MKT 312Marketing Research3
MKT 381Digital Marketing3
MKT 412Marketing Policy and Problems3
MKT 481Digital Marketing II3
COM 352Writing for Social Media3
or MKT 461 Marketing Analytics
Business Core Requirements
ACG 203Principles of Financial Accounting3
ACG 204Principles Managerial Accounting3
BUS 400Business Policy3
FIN 201Financial Management3
ISA 201Introduction to Information Technology and Analytics3
LGLS 211The Legal Environment of Business3
MGT 200Management Principles and Practice3
MGT 201Operations Management3
MKT 201Foundations of Marketing Management3

A minimum of 18 credit hours is required for the concentration.

A minimum of 122 credit hours is required for graduation.