2019-2020

Bachelor of Science in Business Administration: Digital Marketing Concentration

Digital Marketing Concentration Curriculum Requirements

First-Year Gateway Experience
Global Foundations of Character and Leadership
Global Foundations of Organizations and Business
Writing Workshop
Bryant IDEA: Innovation and Design Experience For All
Digital Marketing Concentration
Consumer Behavior
Marketing Research
Digital Marketing
Marketing Policy and Problems
Digital Marketing II
Writing for Social Media
Marketing Analytics
Business Core Requirements
Principles of Financial Accounting
Principles Managerial Accounting
Business Policy
Financial Management
Introduction to Information Technology and Analytics
The Legal Environment of Business
Management Principles and Practice
Operations Management
Foundations of Marketing Management
Liberal Arts Core Requirements
Microeconomic Principles
Macroeconomic Principles
Introduction to Literary Studies
Mathematical Analysis
Statistics I
Two Humanities Survey Courses
Liberal Arts Distribution Requirements - Modes of Thought 1
Two Social Science Modes of Thought
One Historical Mode of Thought (Upper Division)
One Literary Mode of Thought (Upper Division)
Two Scientific Modes of Thought 2
Liberal Arts Elective
One Elective
Liberal Arts Minor Requirement 3
Four Courses (selection is made from a variety of liberal arts disciplines)

122 credits required for graduation.