Bachelor of Science in International Business Degree with a Digital Marketing Concentration Requirements:
General Education Requirements
- 1
International Business Students: Must take four courses with an international focus to complete the degree.
International Business Major Requirements - Digital Marketing concentration
| International Academic Experience | ||
International Study Abroad 2 | ||
| International Business: Digital Marketing Concentration | ||
| MKT 312 | Marketing Research | 3 |
| MKT 311 | Consumer Behavior | 3 |
| MKT 381 | Digital Marketing | 3 |
| MKT 412 | Marketing Policy and Problems | 3 |
| MKT 481 | Digital Marketing II | 3 |
| COM 352 | Writing for Social Media | 3 |
| or MKT 461 | Marketing Analytics | |
| Business Core Requirements | ||
| ACG 203 | Principles of Financial Accounting | 3 |
| ACG 204 | Principles Managerial Accounting | 3 |
| FIN 201G | Global Dimensions of Financial Management 4 | 3 |
| or FIN 201 | Financial Management | |
| ISA 201G | Introduction to Global Information Technology and Analytics 5 | 3 |
| or ISA 201 | Introduction to Information Technology and Analytics | |
| MGT 201G | Global Dimensions of Operations Management 7 | 3 |
| or MGT 201 | Operations Management | |
| MKT 201G | Global Dimensions of Marketing 7 | 3 |
| or MKT 201 | Foundations of Marketing Management | |
| IB 490 | International Business Practicum | 3 |
| International Business Integrative Experience | ||
| FIN 368 | Multinational Finance | 3 |
| IB 356 | International Business Management | 3 |
| MKT 368 | International Marketing | 3 |
| International Business Electives | ||
Select two approved courses | ||
| Language Minor Requirement 3 | ||
A minimum of 18 credit hours is required for the concentration.
A minimum of 120 credit hours is required for graduation.
- 1
International Focus: Students must take four courses with an international focus to complete the degree.
- 2
Within the 120 credits comprising the program distribution, the equivalent of at least 12 semester hours of credit must be taken as international study abroad except for students on an F1 Visa.
- 3
International Business majors must complete a 12-credit language minor.
- 4
Or FIN 201 with IB program approval.
- 5
Or ISA 201 with IB program approval.
- 6
Or MGT 201 with IB program approval.
- 7
Or MKT 201 with IB program approval.