Bachelor of Science in Business Administration: Digital Marketing Concentration

Bachelor of Science in Business Administration Degree with a Digital Marketing Concentration Requirements:

Course List
Digital Marketing Concentration
Required Courses:
MKT 311	Consumer Behavior	3
MKT 312	Marketing Research	3
MKT 381	Digital Marketing	3
MKT 412	Marketing Policy and Problems	3
MKT 481	Digital Marketing II	3
Students must pick one (1)Marketing Elective from below listing:
MKT 360	Retail Management	3
MKT 363	Personal Selling	3
MKT 368	International Marketing	3
MKT 371	Advertising and Integrated Marketing Communication	3
MKT 382	New Product Development	3
MKT 461	Marketing Analytics	3
Business Core Requirements
ACG 203	Principles of Financial Accounting	3
ACG 204	Principles Managerial Accounting	3
BUS 400	Business Policy	3
FIN 201	Financial Management	3
ISA 201	Introduction to Information Technology and Analytics	3
LGLS 211	The Legal Environment of Business	3
MGT 200	Management Principles and Practice	3
MGT 201	Operations Management	3
MKT 201	Foundations of Marketing Management	3

A minimum of 18 credit hours is required for the concentration.

A minimum of 120 credit hours is required for graduation.